Gravity marketing campaign/ The ring sweded marketing campaign h/w

 

 

Like all films, they created posters to reach a mass audience. For our swede, we created some too. (see in blog) We also created a premiere article on OK online like Gravity's one on The Empire. This talks about the stars of the film and touches upon things like what they are wearing, the fanbase turnout etc. We created one for our swede as we felt that it brings the stars out of the movie, making them seem more real and people you can get to know, get style tips from etc. Ultimately, this strengthens to consumer-film relationship by making them feel more involved with the production and actors as a whole. This also reaches out to the actors seperate fanbase which may want to watch the film due to a star they like featuring in it.

There are also plenty of reviews of 'Gravity' floating about, above is one of them. By having these, it boosts the recognition of the film, and if positive, influences people to go and watch it. Telegraph is  very known and can reach a mass audience. For our swede, we also did a review to market it. We did it on The Guardian as it is very reputable and also reaches a mass audience. (see in blog)

The Gravity capmpaign also included interviews on Youtube. This, again, brings a more personal feel to the production and we get to know the actors outside of the film. For our marketing campaign for our swede, we also did an interview on the metro.