How does our marketing compare to those of Gravity?

To market our Swede we used various social sites to widen our target audience from mid teens and early 20 year old to mid teens upwards. A poster was created for our swede (The Ring: Sweded movie) to get the audience familiar with something that was just introduced to the world of film.  Creating this poster would maximize the exchange we were to receive on the premier of the Swede furthermore would get the audience asking questions worth them being tempted into seeing it. The movie ‘Gravity’ was partially marketed by releasing posters however unlike us the marketing team for ‘Gravity’ released over 5 different teaser posters. This was a better way of familiarising the audience with the movie as each time a poster was released it included the slogan ‘Don’t let go’. This slogan was emphasised greatly from the size of the font in the posters to the dialogue in the movie.  The line being repeated so much sticks in the audiences mind making them that more aware of the film. We did not include one which the audience could not grasp onto. Having a range of different posters allows it to fit the needs of the consumer as one may prefer one that gives some sort of gesture of what the film is to be about whereas another may like one that states what star is featured. 

We used social networking sites to also widen our audience; this resulted in us creating a Twitter page. This proved unsuccessful as we did not monitor it well nor interact with our followers. Furthermore we managed to ignore the other social networking site such as Facebook by not creating a page for it. This could have made a difference in our exchange as Facebook is still a popular social networking site. The movie ‘Gravity’ saw more success in terms of marketing the movie as a Facebook, Twitter and official website was made for it, in which the audience could interact with the movie through competitions.

Film reviews and interviews were also made for ‘Gravity’ that we also created to reassure the audience that the film they were contemplating to see is worth its value. One way of marketing that we were unable to fulfill was television appearances. This type of marketing subliminally attracts people in, for example, a viewer may be waiting for a specific star to make an appearance on the show they may have to wait until another star appears that is promoting a new release.