Case Study 1: Thor 2

PRODUCTION:

Director - Alan Taylor

Producers - Kenneth Branagh, Kevin Feige (producers), Louis D'Esposito, Stan Lee (executive producers)

Writers - Jack Kirby, Stan Lee, Larry Lieber (comic book), Don Payne, Robert Rodat (screenplay)

Casting Director - Sarah Finn

Producing Company - Marvel Studios

Cast -

 

Thor: Chris Hemsworth

Jane: Natalie Portman

Loki: Tom Hiddleston

Malekith: Christopher Eccleston
Odin: Anthony Hopkins
Sif: Jaimie Alexander

Frigga: Rene Russo

Darcy: Kat Dennings

                                                   
Certificate rating: 12A

Target Audience: mostly males, those instrested in marvel comics.

Filming Locations: Greenwich (London) [Old Royal Naval], Surrey, Iceland. Filming began in August/September 2012

 

 

Technology: Visual Effects - Double Negative & Luma Pictures (and 5 other special effects studios)

DISTRIBUTION:

Release Date: 30th October 2013 (UK), 8th November 2013 (USA)

Distributed By:  Walt Disney Motion Pictures

Cinemas: Odeon, Vue, Cineworld etc.

Formats: 2D & IMAX 3D

 

MARKETING & EXHIBITION:

Trailer: 2 trailers released





World Premiere: at Odeon Leicester Square, London, 22nd October 2013

 

 

Official Webpage:

 



Twitter Page:

Facebook Page:

Disney Land Attraction:

Comic-Con: Tom Hiddleston introduced footage from the film to audiences in character as Loki



Mobile Video Game: Thor The Dark World: The Official Video Game (Technological Convergence)

Posters:

 

Magazine Cover:

Merchandise Products:

Possibly will release Thor: The Dark World on DVD too.