In fear

'In Fear'

Director: Jeremy Lovering 

Producer: James Biddle 

Main cast: 

Ian De Caestecker: Tom

Alice Englert: Lucy

Allen Leech: Max

pictures from the film:

Thor: The Dark World the most important film of 2013?

Profit

Predicted Budget

Case Study: Thor: The Dark World

Thor: The Dark World is known to be an American action superhero film, distributed through Walt Disney Studios Motion Pictures.

Directed by Alan Taylor and Produced by Kevin Feige, the film was released this year (2013) October 22nd in the UK and October 30th aross the World, already earning $109,400,000 at box office without being released in the United States until November 8th 2013.

Thor 2 would be available in formats such as 2D/3D/DBOX/IMAX

Film Cast: 
Chris Hemsworth
Natalie Portsman
Tom Hiddleston
Idris Elba
Anthony Hopkins
Kat Dennings
Zachary Levi

Thor 2 has a predicted gross of £400,000,000 possibly aiming to be a #1 hit of 2013.

The process of marketing Thor 2 began April 2013 as an official movie trailer which was released through Marvel Productions. The official trailer of Thor: The Dark World can be seen below:

Throughout the marketing process, over various months Marvel Productions produced many materials such as release posters, billboards and social networking sites:

 

 

 

Brands such as Lego have collaborated with Marvel to create a merchandise of toys, promoting

Thor 2: The Dark World. This is an example of Synergy.

 

 

 Thor 2: The Dark World is certificated to be 12a, however being a genre of comic the movie would have a target audience between the ages of 8-30.

Marketing Comparison

The Ring Sweded & Gravity

Trailer
Poster
Banner
Webpage
Twitter Page
Facebook Page
Premiere Article in OK! Magazine
Interview in the Metro newspaper
Review of the Swede

- All on different plaforms to reach different and wider range of audience

Carefully Campaigning by Sue Kroll
- Unveiling  a minute of footoage during the film's CinemaCon presentation in Las Vegas for exhibitors and press
- Comic-Con fans were shown a six minute footage
- Promoted by Cuaron, Bullock, David Heyman
- Promoted at 3 big film festivals: Venice, Telluride, Toronto
- Strong Reviews
- Tv Adverts; Football games, Morning shows, Modern Family, The Voice, Breaking Bad (Season Premieres)
- Teaser Trailer



- Official trailer



- Interviews



- Posters, Billboard Ads etc.

 

 

- Facebook Page

 

- Twitter Page

- Webpage

 

- Tumblr

 



Case Study 1: Thor 2

PRODUCTION:

Director - Alan Taylor

Producers - Kenneth Branagh, Kevin Feige (producers), Louis D'Esposito, Stan Lee (executive producers)

Writers - Jack Kirby, Stan Lee, Larry Lieber (comic book), Don Payne, Robert Rodat (screenplay)

Casting Director - Sarah Finn

Producing Company - Marvel Studios

Cast -

 

Thor: Chris Hemsworth

Jane: Natalie Portman

Loki: Tom Hiddleston

Malekith: Christopher Eccleston
Odin: Anthony Hopkins
Sif: Jaimie Alexander

Frigga: Rene Russo

Darcy: Kat Dennings

                                                   
Certificate rating: 12A

Target Audience: mostly males, those instrested in marvel comics.

Filming Locations: Greenwich (London) [Old Royal Naval], Surrey, Iceland. Filming began in August/September 2012

 

 

Technology: Visual Effects - Double Negative & Luma Pictures (and 5 other special effects studios)

DISTRIBUTION:

Release Date: 30th October 2013 (UK), 8th November 2013 (USA)

Distributed By:  Walt Disney Motion Pictures

Cinemas: Odeon, Vue, Cineworld etc.

Formats: 2D & IMAX 3D

 

MARKETING & EXHIBITION:

Trailer: 2 trailers released





World Premiere: at Odeon Leicester Square, London, 22nd October 2013

 

 

Official Webpage:

 



Twitter Page:

Facebook Page:

Disney Land Attraction:

Comic-Con: Tom Hiddleston introduced footage from the film to audiences in character as Loki



Mobile Video Game: Thor The Dark World: The Official Video Game (Technological Convergence)

Posters:

 

Magazine Cover:

Merchandise Products:

Possibly will release Thor: The Dark World on DVD too.