Case Study: Thor: The Dark World

Thor: The Dark World is known to be an American action superhero film, distributed through Walt Disney Studios Motion Pictures.

Directed by Alan Taylor and Produced by Kevin Feige, the film was released this year (2013) October 22nd in the UK and October 30th aross the World, already earning $109,400,000 at box office without being released in the United States until November 8th 2013.

Thor 2 would be available in formats such as 2D/3D/DBOX/IMAX

Film Cast: 
Chris Hemsworth
Natalie Portsman
Tom Hiddleston
Idris Elba
Anthony Hopkins
Kat Dennings
Zachary Levi

Thor 2 has a predicted gross of £400,000,000 possibly aiming to be a #1 hit of 2013.

The process of marketing Thor 2 began April 2013 as an official movie trailer which was released through Marvel Productions. The official trailer of Thor: The Dark World can be seen below:

Throughout the marketing process, over various months Marvel Productions produced many materials such as release posters, billboards and social networking sites:

 

 

 

Brands such as Lego have collaborated with Marvel to create a merchandise of toys, promoting

Thor 2: The Dark World. This is an example of Synergy.

 

 

 Thor 2: The Dark World is certificated to be 12a, however being a genre of comic the movie would have a target audience between the ages of 8-30.