In fear

'In Fear'

Director: Jeremy Lovering 

Producer: James Biddle 

Main cast: 

Ian De Caestecker: Tom

Alice Englert: Lucy

Allen Leech: Max

pictures from the film:

Thor: The Dark World the most important film of 2013?

Profit

Predicted Budget

Case Study: Thor: The Dark World

Thor: The Dark World is known to be an American action superhero film, distributed through Walt Disney Studios Motion Pictures.

Directed by Alan Taylor and Produced by Kevin Feige, the film was released this year (2013) October 22nd in the UK and October 30th aross the World, already earning $109,400,000 at box office without being released in the United States until November 8th 2013.

Thor 2 would be available in formats such as 2D/3D/DBOX/IMAX

Film Cast: 
Chris Hemsworth
Natalie Portsman
Tom Hiddleston
Idris Elba
Anthony Hopkins
Kat Dennings
Zachary Levi

Thor 2 has a predicted gross of £400,000,000 possibly aiming to be a #1 hit of 2013.

The process of marketing Thor 2 began April 2013 as an official movie trailer which was released through Marvel Productions. The official trailer of Thor: The Dark World can be seen below:

Throughout the marketing process, over various months Marvel Productions produced many materials such as release posters, billboards and social networking sites:

 

 

 

Brands such as Lego have collaborated with Marvel to create a merchandise of toys, promoting

Thor 2: The Dark World. This is an example of Synergy.

 

 

 Thor 2: The Dark World is certificated to be 12a, however being a genre of comic the movie would have a target audience between the ages of 8-30.

Marketing Comparison

The Ring Sweded & Gravity

Trailer
Poster
Banner
Webpage
Twitter Page
Facebook Page
Premiere Article in OK! Magazine
Interview in the Metro newspaper
Review of the Swede

- All on different plaforms to reach different and wider range of audience

Carefully Campaigning by Sue Kroll
- Unveiling  a minute of footoage during the film's CinemaCon presentation in Las Vegas for exhibitors and press
- Comic-Con fans were shown a six minute footage
- Promoted by Cuaron, Bullock, David Heyman
- Promoted at 3 big film festivals: Venice, Telluride, Toronto
- Strong Reviews
- Tv Adverts; Football games, Morning shows, Modern Family, The Voice, Breaking Bad (Season Premieres)
- Teaser Trailer



- Official trailer



- Interviews



- Posters, Billboard Ads etc.

 

 

- Facebook Page

 

- Twitter Page

- Webpage

 

- Tumblr

 



Case Study 1: Thor 2

PRODUCTION:

Director - Alan Taylor

Producers - Kenneth Branagh, Kevin Feige (producers), Louis D'Esposito, Stan Lee (executive producers)

Writers - Jack Kirby, Stan Lee, Larry Lieber (comic book), Don Payne, Robert Rodat (screenplay)

Casting Director - Sarah Finn

Producing Company - Marvel Studios

Cast -

 

Thor: Chris Hemsworth

Jane: Natalie Portman

Loki: Tom Hiddleston

Malekith: Christopher Eccleston
Odin: Anthony Hopkins
Sif: Jaimie Alexander

Frigga: Rene Russo

Darcy: Kat Dennings

                                                   
Certificate rating: 12A

Target Audience: mostly males, those instrested in marvel comics.

Filming Locations: Greenwich (London) [Old Royal Naval], Surrey, Iceland. Filming began in August/September 2012

 

 

Technology: Visual Effects - Double Negative & Luma Pictures (and 5 other special effects studios)

DISTRIBUTION:

Release Date: 30th October 2013 (UK), 8th November 2013 (USA)

Distributed By:  Walt Disney Motion Pictures

Cinemas: Odeon, Vue, Cineworld etc.

Formats: 2D & IMAX 3D

 

MARKETING & EXHIBITION:

Trailer: 2 trailers released





World Premiere: at Odeon Leicester Square, London, 22nd October 2013

 

 

Official Webpage:

 



Twitter Page:

Facebook Page:

Disney Land Attraction:

Comic-Con: Tom Hiddleston introduced footage from the film to audiences in character as Loki



Mobile Video Game: Thor The Dark World: The Official Video Game (Technological Convergence)

Posters:

 

Magazine Cover:

Merchandise Products:

Possibly will release Thor: The Dark World on DVD too.

Case Study: Thor 2

Director:
Alan Taylor- Alan Taylor is known for directing some episodes of the television program 'Sex in the City' and is to direct 'terminator' which is to be release in 2015.

Producer:
Kevin Feige- Feige has produced films mostly based on Marvel characters.

Cast:
-Chris Hemsworth: Thor
-Natalie Portman: Jane Foster
-Tom Hiddleston: Loki
-Anthony Hopkins: Odin
-Stellan Skarsgård: Professor Erik Selvig 
-Idris Elba: Heimdall
-Christopher Eccleston: Malekith the Accursed 
-Kat Dennings: Darcy Lewis 
-Ray Stevenson: Volstagg
-Zachary Levi: Fandrall 
-Tadanobu Asano: Hogun
-Jaimie Alexander: Siff
-Rene Russo: Frigga
-Adewale Akinnuoye-Agbaje: Kurse

Box office: 
$45,200,000



FACTS ON THOR!
-Thor 2 was filmed both in the United Kingdom and the United states.
-Development of Thor: The Dark World began in April 2011
-140 weapons for the film were made in 10 weeks, totaling to 516 weapons.
- 40 suits were made for the Dark Elves by 100 technicians over a 3 month period.

How does our marketing compare to those of Gravity?

To market our Swede we used various social sites to widen our target audience from mid teens and early 20 year old to mid teens upwards. A poster was created for our swede (The Ring: Sweded movie) to get the audience familiar with something that was just introduced to the world of film.  Creating this poster would maximize the exchange we were to receive on the premier of the Swede furthermore would get the audience asking questions worth them being tempted into seeing it. The movie ‘Gravity’ was partially marketed by releasing posters however unlike us the marketing team for ‘Gravity’ released over 5 different teaser posters. This was a better way of familiarising the audience with the movie as each time a poster was released it included the slogan ‘Don’t let go’. This slogan was emphasised greatly from the size of the font in the posters to the dialogue in the movie.  The line being repeated so much sticks in the audiences mind making them that more aware of the film. We did not include one which the audience could not grasp onto. Having a range of different posters allows it to fit the needs of the consumer as one may prefer one that gives some sort of gesture of what the film is to be about whereas another may like one that states what star is featured. 

We used social networking sites to also widen our audience; this resulted in us creating a Twitter page. This proved unsuccessful as we did not monitor it well nor interact with our followers. Furthermore we managed to ignore the other social networking site such as Facebook by not creating a page for it. This could have made a difference in our exchange as Facebook is still a popular social networking site. The movie ‘Gravity’ saw more success in terms of marketing the movie as a Facebook, Twitter and official website was made for it, in which the audience could interact with the movie through competitions.

Film reviews and interviews were also made for ‘Gravity’ that we also created to reassure the audience that the film they were contemplating to see is worth its value. One way of marketing that we were unable to fulfill was television appearances. This type of marketing subliminally attracts people in, for example, a viewer may be waiting for a specific star to make an appearance on the show they may have to wait until another star appears that is promoting a new release. 

Gravity marketing campaign/ The ring sweded marketing campaign h/w

 

 

Like all films, they created posters to reach a mass audience. For our swede, we created some too. (see in blog) We also created a premiere article on OK online like Gravity's one on The Empire. This talks about the stars of the film and touches upon things like what they are wearing, the fanbase turnout etc. We created one for our swede as we felt that it brings the stars out of the movie, making them seem more real and people you can get to know, get style tips from etc. Ultimately, this strengthens to consumer-film relationship by making them feel more involved with the production and actors as a whole. This also reaches out to the actors seperate fanbase which may want to watch the film due to a star they like featuring in it.

There are also plenty of reviews of 'Gravity' floating about, above is one of them. By having these, it boosts the recognition of the film, and if positive, influences people to go and watch it. Telegraph is  very known and can reach a mass audience. For our swede, we also did a review to market it. We did it on The Guardian as it is very reputable and also reaches a mass audience. (see in blog)

The Gravity capmpaign also included interviews on Youtube. This, again, brings a more personal feel to the production and we get to know the actors outside of the film. For our marketing campaign for our swede, we also did an interview on the metro.

Thor The Dark World Homework