The Film Industry - Process

Production:

Film works are intellectual properties that belong to conglomerate companies which finance the production. Intellectual properties ensure that the film creator receive a fair return in their investment. The film creators are then able to license the distributors to bring their film to the market.

• Producers, Directors and screenwriters begin planning the production of a film.
• Production finance and crew can be finalised and the production of the film can begin
• Filming can start in the studios or on location, once all the footage has been shot, editing can begin.
• the film with the disk and classification is sent to the cinema before the release day
• The film then runs for a number of days and is extended depending on the popularity of the film

Distribution:

The role of film distribution is;

• to ensure that as many people as possible go and see the film
• to ensure the film is internationally well known
• to provide audiences with access to the film

• Once production of the film has finished, distributors can begin work on the film's release strategy
• Distributors will then secure the screening of films in cinemas
• The distributors then attempts to create a buzz around the film's release
• Every film has a distribution plan to ensure that the film is able to reach its target market

Marketing:

Marketing/Promoting is the process in the film industry where by the film is being advertised to attract consumers. There are many ways to promote films from moving images to print media. These different ways of advertising are usually used for different audiences, for example TV trailers considering the time of day, whether it be after school may target teenagers and children as it is the time of day they are most likely to have the TV. Billboard and public transport advertisement may be used for middle age adults as they are more like to access it through driving to and from work etc. Marketing specifically attempts to give the audience a small glimpse of the film to interest them. Marketing is very expensive; in 2012 marketing used over 12 million pounds.

Technological convergence is a very important and clever form of marketing as the Internet is used to reach a large audience and often it could be cheaper, such as setting up social networking sites (e.g.. Facebook & Twitter) where by audiences can interact about the film as well as find up to date information about the film (such as viewing times, actor interviews etc.)

Exhibition:

Exhibition which was previously known as 'exchange' is how the film industry will continue to make money after it has been shown at the cinema.

There are many ways a film could be watched, for example

• Cinemas
• Internet Streaming
• Ancillary windows: DVDs, Gaming, Hospitality, Cable
• Video Rentals; LoveFilm, Netflix, etc.