Monday, 21 October 2013
Saturday, 19 October 2013
Wednesday, 16 October 2013
Monday, 14 October 2013
Marketing Our Swede
There are many ways to market a film, from print media to moving images (such as trailers).
We have created a trailer which hopefully should be up soon, and are in the process of creating a poster, banner etc.
These are the ways in which we have decided to market our swede of 'The Ring'
- Trailer
- Poster
- Banner
- Website
- Social Networking sites; Twitter, Facebook
- Interview
- Premiere Review
- Review
Here's a preview of some platforms (some aspects are still incomplete)
Twitter: https://twitter.com/SwededRing
We have created a trailer which hopefully should be up soon, and are in the process of creating a poster, banner etc.
These are the ways in which we have decided to market our swede of 'The Ring'
- Trailer
- Poster
- Banner
- Website
- Social Networking sites; Twitter, Facebook
- Interview
- Premiere Review
- Review
Here's a preview of some platforms (some aspects are still incomplete)
Twitter: https://twitter.com/SwededRing
Facebook: https://www.facebook.com/TheRingSweded
Website: http://theringsweded.moonfruit.com/
Sunday, 6 October 2013
The Film Industry - Process
Production:
Film works are intellectual properties that belong to conglomerate companies which finance the production. Intellectual properties ensure that the film creator receive a fair return in their investment. The film creators are then able to license the distributors to bring their film to the market.
- Producers, Directors and screenwriters begin planning the production of a film.
- Production finance and crew can be finalised and the production of the film can begin
- Filming can start in the studios or on location, once all the footage has been shot, editing can begin.
- the film with the disk and classification is sent to the cinema before the release day
- The film then runs for a number of days and is extended depending on the popularity of the film
Distribution:
The role of film distribution is;
- to ensure that as many people as possible go and see the film
- to ensure the film is internationally well known
- to provide audiences with access to the film
- Once production of the film has finished, distributors can begin work on the film's release strategy
- Distributors will then secure the screening of films in cinemas
- The distributors then attempts to create a buzz around the film's release
- Every film has a distribution plan to ensure that the film is able to reach its target market
Marketing:
Marketing/Promoting is the process in the film industry where by the film is being advertised to attract consumers. There are many ways to promote films from moving images to print media. These different ways of advertising are usually used for different audiences, for example TV trailers considering the time of day, whether it be after school may target teenagers and children as it is the time of day they are most likely to have the TV. Billboard and public transport advertisement may be used for middle age adults as they are more like to access it through driving to and from work etc. Marketing specifically attempts to give the audience a small glimpse of the film to interest them. Marketing is very expensive; in 2012 marketing used over 12 million pounds.
Technological convergence is a very important and clever form of marketing as the Internet is used to reach a large audience and often it could be cheaper, such as setting up social networking sites (e.g.. Facebook & Twitter) where by audiences can interact about the film as well as find up to date information about the film (such as viewing times, actor interviews etc.)
Technological convergence is a very important and clever form of marketing as the Internet is used to reach a large audience and often it could be cheaper, such as setting up social networking sites (e.g.. Facebook & Twitter) where by audiences can interact about the film as well as find up to date information about the film (such as viewing times, actor interviews etc.)
Exhibition:
Exhibition which was previously known as 'exchange' is how the film industry will continue to make money after it has been shown at the cinema.
- Cinemas
- Internet Streaming
- Ancillary windows: DVDs, Gaming, Hospitality, Cable
- Video Rentals; LoveFilm, Netflix, etc.
Friday, 4 October 2013
10 FACTS ABOUT THE FILM INDUSTRY
1. The top 3 most anticipated films in 2012 are: The Hobbit, The Avengers and The Dark Knight Rises.
2. A production specialises in producing their own in-house films or creating their own development companies well known studios such as: 20th Century Fox, Paramount Pictures, Warner Bros Pictures and Lions Gate Entertainment are known as conglomerate companies who distribute films from their own independant companies.
3. Out of the top 3 film industries: 1.Bollywood 2. Hollywood 3. UK. Bollywood leads with releasing 1000 films and a total audience of 3 billion per year.
4. The most expensive film ever so far is: Pirates of the Carribean: World's end, Costing $300 million in 2007.
5. In 2012, these were the percentages of the most popular genre. 34.5% action, 17.5% comedy, 14.2% drama, 12.2% animation, 4.4% horror, 1% rom com.
6. The history of film began in the 1880s with the invention of the first "moving camera".
7. The first film industry to be developed was in Italy, Rome in 1906. Whilst Britain, France and United States began producing films a few years after.
8. The UK is known to have 55% of the film industry but only 30% of distribution companies whilst the majority is owned by Hollywood.
9. 29% of the audience who visit the cinema are aged 15-24, which is the largest target audience.
10. Over 35,000 people work in the UK film industry.
2. A production specialises in producing their own in-house films or creating their own development companies well known studios such as: 20th Century Fox, Paramount Pictures, Warner Bros Pictures and Lions Gate Entertainment are known as conglomerate companies who distribute films from their own independant companies.
3. Out of the top 3 film industries: 1.Bollywood 2. Hollywood 3. UK. Bollywood leads with releasing 1000 films and a total audience of 3 billion per year.
4. The most expensive film ever so far is: Pirates of the Carribean: World's end, Costing $300 million in 2007.
5. In 2012, these were the percentages of the most popular genre. 34.5% action, 17.5% comedy, 14.2% drama, 12.2% animation, 4.4% horror, 1% rom com.
6. The history of film began in the 1880s with the invention of the first "moving camera".
7. The first film industry to be developed was in Italy, Rome in 1906. Whilst Britain, France and United States began producing films a few years after.
8. The UK is known to have 55% of the film industry but only 30% of distribution companies whilst the majority is owned by Hollywood.
9. 29% of the audience who visit the cinema are aged 15-24, which is the largest target audience.
10. Over 35,000 people work in the UK film industry.
Thursday, 3 October 2013
Film Industry: Homework 1
Production
Producing a film has various stages including planning, filming and assembling.
Before the process of filming, the planning also known as the "Pre-production" must take place to enhance ideas/thoughts that will be apart of the project.
During the production of the film Avatar in 2007, beginning at the locations of Los Angeles and New Zealand, cast members, the script and costumes were all indentified through this process which allowed the production team to prepare themselves. Whilst the film sequence, Avatar trained their cast members to their specific character role before the next stage which is "filming".
Filming begins as soon as the relevant locations and scenes are planned out.
The director has main control at this point as it is their responsibilty for the film to construct and be at it's best quality. However if the filming is incomplete by the next stage of assembling, this will delay the process causing the production team to lose money.
This is known as "Production".
Lastly, to conclude the stages of production is the assembling of the film.
The film editor is to create a rough cut of the scenes previously filmed, in order to select the best shots for the final outcome. Through the process of trimming and editing the editor will then create a fine cut to flow in a seamless story. Graphics, music and other editing are added during this stage and once approved by the director and producer the film will become "locked".
Distribution
Distributing a film is in hands of the film distributor, which is the process of when the film is available for the audience to view. This is normally when a film launches directly at the cinema, however can be automatically seen for home viewing (DVD, downloads, etc).
Most conglomerate companies have their own distribution company meaning less money would be spent when releasing the film. However, the studio and distributor will come to terms on leasing or profit-sharing coming to an agreement on what percentage each party would fund aiming a goal of being both satisfied.
The final stage is allowing the film to be available to viewers as the film distributor takes control, ensuring that the movie is shown to prospective buyers who are interested in representing the film in their theatre.
Marketing
Marketing also known as "Promoting" is the process of the film being advertised to attract viewers interest into the movie. The first stage of marketing a film is usually having a theatrical trailer targeted at a specific audience giving them a taster of what to expect, leaving the viewers to want more. The next major step is to promote the film through advertising whether it is viewed on posters, TV, online or billboards. Below are examples of the film 'Avatar' being adertised to the public:
This can also be known as 'Publicity Blitz'.
Exhibition/Exchange
Exhibition now formally known as 'Exchange' is the last stage that is apart of the film industry process. This includes 'The Film Value Chain' which is to help the film to continue to earn money when the movie has no longer been showing at the cinema and is now released for home entertainment such as DVD, online and blu-ray. As the growing range of the formats continue viewers can watch the film when/how they want, this is known as 'Ancillary Markets'.
Producing a film has various stages including planning, filming and assembling.
Before the process of filming, the planning also known as the "Pre-production" must take place to enhance ideas/thoughts that will be apart of the project.
During the production of the film Avatar in 2007, beginning at the locations of Los Angeles and New Zealand, cast members, the script and costumes were all indentified through this process which allowed the production team to prepare themselves. Whilst the film sequence, Avatar trained their cast members to their specific character role before the next stage which is "filming".
Filming begins as soon as the relevant locations and scenes are planned out.
The director has main control at this point as it is their responsibilty for the film to construct and be at it's best quality. However if the filming is incomplete by the next stage of assembling, this will delay the process causing the production team to lose money.
This is known as "Production".
Lastly, to conclude the stages of production is the assembling of the film.
The film editor is to create a rough cut of the scenes previously filmed, in order to select the best shots for the final outcome. Through the process of trimming and editing the editor will then create a fine cut to flow in a seamless story. Graphics, music and other editing are added during this stage and once approved by the director and producer the film will become "locked".
Distribution
Distributing a film is in hands of the film distributor, which is the process of when the film is available for the audience to view. This is normally when a film launches directly at the cinema, however can be automatically seen for home viewing (DVD, downloads, etc).
Most conglomerate companies have their own distribution company meaning less money would be spent when releasing the film. However, the studio and distributor will come to terms on leasing or profit-sharing coming to an agreement on what percentage each party would fund aiming a goal of being both satisfied.
The final stage is allowing the film to be available to viewers as the film distributor takes control, ensuring that the movie is shown to prospective buyers who are interested in representing the film in their theatre.
Marketing
Marketing also known as "Promoting" is the process of the film being advertised to attract viewers interest into the movie. The first stage of marketing a film is usually having a theatrical trailer targeted at a specific audience giving them a taster of what to expect, leaving the viewers to want more. The next major step is to promote the film through advertising whether it is viewed on posters, TV, online or billboards. Below are examples of the film 'Avatar' being adertised to the public:
Exhibition/Exchange
Exhibition now formally known as 'Exchange' is the last stage that is apart of the film industry process. This includes 'The Film Value Chain' which is to help the film to continue to earn money when the movie has no longer been showing at the cinema and is now released for home entertainment such as DVD, online and blu-ray. As the growing range of the formats continue viewers can watch the film when/how they want, this is known as 'Ancillary Markets'.
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