Monday, 30 September 2013

The film industry

PRODUCING A FILM:
In producing a film it is important to have an idea, this works almost like growing flowers- you first start with the seed ( which in this case is the idea) and then add water and put it in sunlight to make it grow (in this case it would be developing your idea into a storyline that is detailed enough to be turned into a film). Having a climax is important in creating a film as the audience are taken to a point in the film that creates tension which makes them want more! story boarding would be the next step in producing a film, this is the next closest thing to shooting the film as scene is drawn out how it is to look like in reality. Furthermore it is made clear on what shot types are used and how one scene is to transition to the next. Assembling the cast and crew would be the next critical step, no film ca be made with just a writer. People such as sound men, set designers, camera operators are needed to make sure the filming of the film runs smoothly. Who is cast to play a character is important as they are to convey the emotion the writer wanted the character to have. Filming is the next step in producing a film, choosing the right location is important as the adds to the mood and atmosphere of a scene. Then comes the editing which is very important as anything that is wrong can be made right. Also music can be added in which also adds to the tension of a scene. Finally title credits are added to end the production of a film. 


DISTRIBUTION: Once the production of a film is completed, distributing it comes next. This is targeted to businesses (cinemas) rather than the public. This is where distributing companies have the opportunity to advertise its film and have its licence sold so that business can release the film. This can be done through may routes, the common one cinema's. Although this method is common, online distribution has become fairly popular as its easy access and cheap pricing has been a huge success. Other routes of distribution include DVD releases.

MARKETING: Marketing a film is targeted more to the audience to attract them to watching the film and there are many ways this can be done. For example on buses, this method of marketing is effective as public transport is very popular within the city. Another method is on the Internet, this can come in many forms from trailers on sites such as YouTube to hashtag trend on social networking sites such as twitter. A very popular way of marketing new films- especially kid films is by endorsing them into the children's meals. For example Mc Donald's popular children's meal, Happy Meal, offer toys and even book offers on newly released films. In March this year Mc Donalds included 'The Croods' toys in their happy meals during the film's release. Through this method parents were introduced to films they were never open to through the meal their children have chosen. 



EXHIBITION: The audience are enabled to go and see the movie at places where licences have been sold by the distributing company. This ranges from the cinema to shelves in stores such as Tesco. 


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