10 Facts About The Film Industry

Here's 10 facts about the Film Industry:

• Roughly 646 films are released in the UK, so that's like over 12 new titles per week
• 1.1 % of Bollywood films were accounted for by UK box office in 2012
• 29% of cinema audience is 15-24 year olds
• 60% of 16-30 year olds believe film content should be free online
• Sometimes people go to watch a film due to the stars in the film. In 2012 the greatest box office stars were - Robert Pattinson, Kristen Stewart and Emily Blunt

• Could be said that the film industry is failing in some sense as many people prefer home cinema to The cinema. Only 4% of films are watched at the cinema, imagine all the money being lost
• Conglomerate companies are mega companies made up of a number of smaller companies. The top 6 include:
• Sony/Columbia
• Warner Brothers
• 20th Century Fox
• Paramount
• Universal
• Disney

• Roughly 300 million pounds was spent of print and video (trailers) advertising in 2012

• The most common genre within the Nation to watch at the cinema is Action with 34.5%
• The most common day to go to the cinema is Saturday

The Ring Swede Prep

The film we have decided to swede is 'The Ring'

We got inspiration for our key scenes from the trailer below:

1)  Two girls are talking about general events. They then get onto discussing 'the video'.

2) Girl is watching the video on youtube. She gets a phone call. "7 days"
     - Funeral part

3) Mirror scene with step mum.

4) Crawling through corridor?

5) Door scene. "I whip my hair back and forth"

Props: Phone, computer, folders,

The film industry

PRODUCING A FILM:
In producing a film it is important to have an idea, this works almost like growing flowers- you first start with the seed ( which in this case is the idea) and then add water and put it in sunlight to make it grow (in this case it would be developing your idea into a storyline that is detailed enough to be turned into a film). Having a climax is important in creating a film as the audience are taken to a point in the film that creates tension which makes them want more! story boarding would be the next step in producing a film, this is the next closest thing to shooting the film as scene is drawn out how it is to look like in reality. Furthermore it is made clear on what shot types are used and how one scene is to transition to the next. Assembling the cast and crew would be the next critical step, no film ca be made with just a writer. People such as sound men, set designers, camera operators are needed to make sure the filming of the film runs smoothly. Who is cast to play a character is important as they are to convey the emotion the writer wanted the character to have. Filming is the next step in producing a film, choosing the right location is important as the adds to the mood and atmosphere of a scene. Then comes the editing which is very important as anything that is wrong can be made right. Also music can be added in which also adds to the tension of a scene. Finally title credits are added to end the production of a film. 


DISTRIBUTION: Once the production of a film is completed, distributing it comes next. This is targeted to businesses (cinemas) rather than the public. This is where distributing companies have the opportunity to advertise its film and have its licence sold so that business can release the film. This can be done through may routes, the common one cinema's. Although this method is common, online distribution has become fairly popular as its easy access and cheap pricing has been a huge success. Other routes of distribution include DVD releases.

MARKETING: Marketing a film is targeted more to the audience to attract them to watching the film and there are many ways this can be done. For example on buses, this method of marketing is effective as public transport is very popular within the city. Another method is on the Internet, this can come in many forms from trailers on sites such as YouTube to hashtag trend on social networking sites such as twitter. A very popular way of marketing new films- especially kid films is by endorsing them into the children's meals. For example Mc Donald's popular children's meal, Happy Meal, offer toys and even book offers on newly released films. In March this year Mc Donalds included 'The Croods' toys in their happy meals during the film's release. Through this method parents were introduced to films they were never open to through the meal their children have chosen. 

EXHIBITION: The audience are enabled to go and see the movie at places where licences have been sold by the distributing company. This ranges from the cinema to shelves in stores such as Tesco. 

10 Facts About The Film Industry

1: 12 films on average are released a week, thats around 624 films EVERY year!

2: 9/10 movies released in the UK are American.

3: 2% of films screened on Sky Movies in 2012 were of UK origin.

4: The UK has 365 (and counting) digital cinemas - the highest of any European country!

5: The top 5 main conglomerates in the world are:
- Warner Bros
- Sony, 
- Disney, 
- Universal
- Colombia

6: Over 35,000 people work in the film industry in the UK.

7: 3D films became more successful during 2000, despite being around in some sort from 1915.

8: 8 3D films were released in 2006, thats around 3 x's as less as to what was released in 2010.

9: 47 3D films were released in 2011, 19 more than what was released in the previous year.

10: The UK is the third largest film market in the WORLD! America and Japan take 1st and 2nd place. 

Homework sheet 1

Production

It starts with an idea. A story is then made through the expansion of ideas. A storyboard of the film is then made to plan the timeline of events. Storyboarding also helps you to think about what shot types may be the most effective for the section of the story you are showing.You then have to get a feel for the tone of the movie you are producing. Play around with animation. Think about the tones and colours that might be prominant. For example, a sci-fi film such as Lord of the Rings may focus on tones such a green and blue lights. Once you have assembled a crew for all the various jobs, cast the characters of your film. When pitching the idea, you will already have an image of what you want each character to look like in your head, try to get as close to that as possible to make your image a reality. After that, you need to find a location that is suitable for shooting various scenes in. You also may need to set up your backdrop or setting if it is an inside setting. You then need to film your movie and edit it, keeping in mind the 180 degree rule and match cuts! Once edited, you can then add suitable music and sound effects to create some extra oomph! You must add your credit sequence at the end, too. After all this, you can can make a teaser trailer. This is highly reccomended and is usually a good way of getting your movie out there.




Distrbution
Firstly, the studio makes a licensing contract with the distributing company. They then screen the film to potential buyers who represent the various theatres. The theatre representatives then decide if they are interested in screening the film at their cinema. They then make a lease agreement with eachother. A couple of days before the days of genereal release, they send the prints of the film to the theatres. The theatre then screens this show depending on the public reaction and their lease agreement. People then buy tickets and watch the movie! After this, the theater sends the print back to the distribution company and makes payment on the lease agreement.

 
Marketing

There are endless ways a movie can get itself out there to the general public. However, before they begin marketing, they should think about their target audience. For example, billboards may be best for an older target audience, as they will be most likely to drive on the moterway daily. A film for teens may be advertsied on buses and the tube, as many young people are students and travel to their place of education. Other ways of advertising are things such as playing the trailer on tv, advertising in magazines (which will have to be chosen carefully to reach the intended audience, for example, a chick flick advertising in 'Now' or 'Reveal' would be most beneficial to the sales/promotion), creating a website, advertising on Youtube videos etc. Marketing is very expensive, and over 12 million pounds was spent on this sector in 2012. So alternative ways of marketing may be done by producers with smaller budgets or independent films.

Convergence is a very powerful way of marketing today. The internet reaches such a mass audience, and some aspects of marketing on the internet can be free or very cheap, for example making a page of Facebook or Twitter and promoting your movie from there.

 
Exhibition
The Film Value Chain
- Theatrical Launch: The film is released in the agreed theatres. An opening weekend is said to be crucial for the success of the film.
- Non-theatrical lisence: This refers to the public screenings of the films which take place outside of the normal cinema. This can be done in hotels, aeroplanes and coaches.
- Home entertainment: Films are released on DVD/ Blue Ray or legally made available for download.
- Free air to TV: After some time, the film will be released and scheduled on TV year after year.
- Licensed Merchandising: A brand sold to manufacturers of merchandise to use their brand on their products.

10 Facts About the Film Industry h/w

10 Facts About the Film Industry!

1. Just 4% of all film viewing actually takes place at the cinema. Can you imagine how much money they must lose out on?!
2. Cinema going is usually done in groups of 3. (It's a magic number!)
                                               
3. 60% of 16-30 year olds believe that film content should be free online. *ehem*
4. 14% of retail buyers bought a DVD of a film they first saw at the cinema.
5. Saturday is the most popular night, where 24.1% of viewings happen. (Taken from box office)
6. Bollywood movies accounted for 1.1% of Box Office.
                                        
7. In 2012, over 12 million pounds was spent of prints and advertising by film distributors.
8. The biggest Box Office stars of 2012 include Robert Pattinson, Kristen Stewart (maybe she'll crack a smile!) and Emily Blunt. 
9. 646 films were released in the UK during 2012.
10. 35% of TV sets are 'supersized' to make the experience more similar to the one at the cinema.

                                          

Meet The Crew

    

 From left to right - Lashay, Nahida, Aanisah and Karen

Introduction to Swedes

A swede is a short ('naff') remake of a film, which includes key scenes and possible low budget props. The may also use voiced sounds, such as someone hissing for the wind etc.

Here is an example of a swede:

Jurassic Park - Sweded